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Some ads are better IRL

We bring brands to life

Partner with thousands of local communities. Taste it, feel it, love it, at in-person events. 

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35+

IRL Events

Group Singing at Party

100K

Community

Woman Holding Skincare Product

Real

Touchpoints

100K+

Socially active community members

35+

Events every month around CA

3X

More likely to purchase vs online ads

92%

Trust in person reviews more than social media

  • Choose Your Event: We match your product to the perfect wellness, fitness, art, or social event.

  • Instagram to Weeknd: Our trained hosts seamlessly integrate your product into the experience.

  • Real Product Trial: Attendees touch, taste, test, and react to your product in person

  • You Get Real Content: One-of-a-kind photos/videos + community-wide social amplification

How it works

Featured Communities

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Some of our favorite brands!

IRL - Beyond Social Media

TASTE IT, LOVE IT, FEEL IT

WE OFFER:

Real people. Real engagement. Real-world experiences that move product, create authentic moments, and generate buzz far beyond a reel on a screen.

 

Our communities bring thousands of young people together every week across fitness, sports, lifestyle, culture, and social events.

Whether you’re looking to launch locally, boost sampling, or test a product, our premier communities deliver unmatched access to the most socially active 20–35 year-olds.

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Put your product
in their hands

Our Users = Your Customers
with higher conversion and likelihood to purchase

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Want access to more communities?
Reach out and tell us what you're looking for!

Discount

Expo Special ($499)

  • 4+ sponsored events

  • In-person demo led by authentic hosts

  • Promote to 100K+ users (20-30’s)

  • Professional + UGC Content

EXPO ONLY

Connect

Get in Touch

IRL@weeknd.app

Call/Text: 415.342.4790

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